WHAT IS DIGITAL MARKETING ?
Digital marketing What is marketing and how does it benefit a business or industry? Marketing refers to the promotion of products or ideas through various forms of advertising including billboards, radio ads, television commercials, coupons, direct mail, public relations activities, events, trips, and so on. When used correctly, marketing can have a great impact on an organization or a company’s sales in both the short term and long run. The key to effective marketing and its benefits for various organizations is that there are good measures for measuring this value. There are also various types of marketing for example; External marketing: This includes all kinds of promotions which do not involve the use of any form of advertising. For instance, print promotions are included under external marketing. External promotion may be done with television advertisements, radio advertisements among others. In this case, the advertiser pays for the advertisement (both by TV and radio). Int...
